FAQ
- What is Workflow Builder?
Workflow Builder is a frontend SDK for building visual workflow editors inside your own product. It lets you embed a drag-and-drop workflow designer into your SaaS while keeping execution, pricing, and business logic fully in your backend.
- Is Workflow Builder a product or an SDK?
Workflow Builder is a white-label SDK, not a standalone SaaS product. You receive source code that becomes part of your application and can be customized to your domain.
- Can Workflow Builder be used as a foundation for building a new product or standalone app?
Yes. Workflow Builder can serve as a production-ready foundation when building a new product or standalone application where workflows are a core part of the user experience.
Teams use it to avoid reinventing workflow UI from scratch, while still owning execution logic, domain rules, data models, and overall product architecture from day one. - Does Workflow Builder execute workflows?
No. Workflow Builder intentionally does not execute workflows. It focuses on workflow modeling and UX. Execution, retries, scheduling, billing, and AI usage stay under your control.
- How is Workflow Builder different from n8n, Make, or Zapier?
n8n, Make, and Zapier are SaaS platforms, a hosted execution for running workflows as a service. Workflow Builder is a SDK designed for team that need an embedded workflow editor to build their own automation or AI-powered products.
- Who is Workflow Builder for?
Workflow Builder is for:
- SaaS companies embedding workflows into their products
- AI and automation products building agent designers, pipelines, or decision flows
- Engineering teams that already own (or plan to build) workflow execution on their backend
It is not for end users looking for a ready automation tool. - Can non-technical users build workflows?
Yes - within boundaries you define. Business users visually connect predefined steps, while developers control available nodes, rules, and validations.
- Why not build this ourselves?
Most teams can build a basic editor, but UX edge cases, performance optimization, state management, and advanced features like multi-user collaboration quickly become complex. These challenges typically take 2–3× longer than expected to solve in a production-ready way. Workflow Builder provides a proven, scalable foundation so your team can focus on business logic instead of rebuilding workflow UX from scratch.
- How fast can we ship this to production?
Most teams integrate Workflow Builder in weeks, not months, depending on customization and backend readiness. In fact, some customers have had a fully live workflow editor running within 24 hours of purchase - this is how quickly it can accelerate your product development.
- What do we get when we buy Workflow Builder license?
You receive:
- full frontend source code
- configurable node library
- schema-driven properties panel
- plugin architecture
- design system and theming
- commercial usage rights
- What does Workflow Builder provide?
Workflow Builder provides:
- visual workflow canvas
- node & edge modeling
- schema-driven configuration UI
- serialization to JSON
It does not provide execution or orchestration. - What do we need to develop ourselves?
You build:
- execution engine
- scheduling and retries
- billing and limits
- permissions logic
- AI calls and integrations - How are workflows represented?
Workflows are represented as JSON. The JSON contains nodes, connections, metadata, and configuration values.
- Can workflows be created programmatically?
Yes. Because workflows are JSON, you can generate, modify, and version them programmatically via your APIs.
- How do we add custom nodes?
Custom nodes are implemented as React components and configured via JSON schema. You control behavior, forms, validation, and data mapping.
- How customizable is the UI?
It's fully white-label SDK, so you can adjust:
- colors, typography, layout
- dark / light mode
- node visuals
- panels & controls
Workflow Builder once embedded can look and feel like your branded product. - How do we prevent users from breaking production workflows?
Common patterns include:
- draft vs production environments
- workflow locking
- role-based permissions
- backend validation before execution - Can Workflow Builder support AI agents?
Yes. Teams use Workflow Builder to design agent pipelines, prompt chains, decision trees, and tool-calling flows.
- Is Workflow Builder licensed for commercial use?
Yes. Workflow Builder is licensed for commercial use. You can use it inside your product and offer workflow functionality to your customers upon a commercial license purchase.
- Can we resell Workflow Builder as part of our SaaS?
Yes. You may embed and resell Workflow Builder as part of your product under a commercial license.
- Do we own the source code?
Yes. You receive the frontend source code. You can modify it, extend it, and maintain it as part of your product.
- Is Workflow Builder open source?
Workflow Builder is available in two editions:
- Community Edition - open source, licensed under Apache 2.0
- Enterprise Edition - commercial, proprietary version designed for teams that need advanced features, scalability, and long-term support. - Is pricing subscription-based or one-time?
The Enterprise Edition of Workflow Builder is typically licensed as a one-time fee. The Community Edition is free of charge and available under the Apache 2.0 license.
- Are there any usage limits?
No built-in limits. You control usage, execution frequency, billing, and limits in your backend.
- Is there revenue sharing?
No. There is no revenue sharing - monetization is fully controlled by you.
- Can we start small and expand later?
Yes. Many teams start with a limited node set and expand functionality over time.
- Do you offer implementation or consulting services?
Yes, but only as an optional extension. Workflow Builder is designed to be integrated by your own team. If you need help with implementation, customization, or advanced use cases, our team can support you when needed. Visit Consulting page for more details on our offer.
- Is consulting required to use Workflow Builder?
No. Most teams integrate Workflow Builder independently using the provided source code and documentation. Consulting is optional and typically used to accelerate delivery or reduce risk.
- Can we start on our own and involve you later?
Yes. This is the most common approach. Many teams begin with self-integration and involve us later for specific challenges or refinements.
- Do you build execution engines or backend logic?
Yes. We provide end-to-end consulting, including execution engines and backend workflow logic. While Workflow Builder itself focuses on the workflow editor UI, our consulting team can design and implement execution layers, orchestration logic, integrations, and production-ready backend architectures tailored to your product.
- Will consulting lock us into long-term services?
No. Our consulting is engagement-based and optional. There is no requirement for ongoing services or retainers.
- Who typically uses consulting support?
Teams usually request support, when:
- frontend capacity is limited
- workflows are core to the product UX
- timelines are aggressive
- advanced customization is required - When should we NOT use consulting?
If your team:
- has strong frontend React expertise
- is comfortable extending existing UI foundations
- prefers full in-house ownership
You likely won’t need consulting support. - Is consulting available for both Community and Enterprise users?
Yes. However, Enterprise customers typically use consulting more frequently due to production scale and commercial requirements.
- How is consulting priced?
Consulting is scoped individually based on your needs and timeline. There is no fixed package — you only pay for the support you actually need.